DORITOS DINAMITA - SUPER BOWL LVIII
GRAPHIC DESIGN | COMMUNITY MANAGEMENT
In 2024, Doritos Dinamita introduced its new branding on the biggest stage of them all—Super Bowl LVIII. The commercial, Dina & Mita, follows Jenna Ortega and Danny Ramirez in a showdown over the last bag of Doritos Dinamita, with Ortega’s spirited grandmothers stealing the spotlight.
My Role & Contributions:
🎨 Graphic Design
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Developed game day social content to amplify engagement and extend the campaign’s reach.
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Created campaign-forward assets that aligned with Dinamita’s refreshed brand identity.
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Designed OOH campaign assets, ensuring a cohesive visual presence across digital and physical spaces.
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Collaborated with the X team to develop key visuals for the Dinamita Dinero game day sweepstakes.
📢 Brand & Community Engagement
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Supported real-time content execution, driving conversations and engagement throughout Super Bowl weekend.
Overall Campaign Results:
📊 27.1 billion total campaign impressions
🏆 #3 social share of voice
🔥 156.8K mentions on game day
🎟️ 45.5K sweepstakes entries on game day
