ART DIRECTION | GRAPHIC DESIGN | MOTION GRAPHICS | 3D MODELING | VIDEO EDITING

​Crash the Super Bowl is Doritos’ iconic consumer-generated ad contest, challenging fans to create their own Super Bowl commercials for a chance to win $1 million and have their ad aired during the big game. As the social creative lead, I led the campaign’s visual execution across social and digital platforms, ensuring a bold, cohesive look that maximized engagement.​

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My Role & Contributions:

🎨 Art Direction & Visual Identity

• Developed the overall campaign's social media look and feel, ensuring consistency across all touchpoints.

• Led the design of key visuals for digital, out-of-home, and campaign-forward assets.

• Developed look and feel for #DoritosCrash game day activation.

🖥️ Content Creation & Motion Design

• Designed and executed social-first assets, including motion graphics, banners, and video content optimized for each platform.

• Created 3D elements to enhance storytelling and bring key campaign visuals to life.

🏈 Super Bowl Gameday Execution

• Led the execution of all game day social creative during the Super Bowl.

• Designed visually compelling, high-impact content that fueled live conversation and brand momentum throughout the game.​

Overall Campaign Results:

🏆 #1 overall social share of voice on game day
📈 135 game day posts | 18.2M+ game day impressions | 104K+  game day engagements
📊 600 total program posts | 108M+ total impressions | 827K+ total engagements