DORITOS IN SPACE

ART DIRECTION | GRAPHIC DESIGN | MOTION GRAPHICS

Doritos made history by launching its first-ever space-bound snack—Cool Ranch Zero Gravity Minis—developed specifically for astronauts to enjoy in zero gravity. As part of this campaign, Doritos partnered with St. Jude Children’s Research Hospital® and the Polaris Dawn mission to raise awareness and funds for childhood cancer research. Fans on Earth could get involved by donating for a chance to try the limited-edition chips and support St. Jude’s lifesaving mission.

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My Role & Contributions:

🎨 Creative Direction & Social Content

• Led the creative execution of Doritos’ social media assets, aligning visuals and messaging with the brand’s larger mission.

• Developed social-first, lo-fi content tailored to drive engagement and amplify campaign awareness.

• Led a private creator brief that resulted in 15 unique pieces of content, seamlessly integrated into the overall social strategy.

Overall Campaign Results:

📊 3.88M total impressions
🚀 27,644 total engagements